The Alameda Alliance multicolor shapes are the single most recognizable graphic element used in Alameda Alliance’s brand image and is used, in some form, on most if not all of the brand’s material. That being said, the pattern shouldn’t be altered or distorted in any way. It can be used as a treatment on images to break negative space or to add rhythm to the composition. The placement of the pattern should obey the layout grid.
Whenever Alameda Alliance is used as a primary brand, in a co-branding situation, the secondary brand logo should not be used in close proximity to the logo to avoid appearing as a lockup and misinterpreted as a line of business.
Secondary logo placement examples
