Consistent use of color is essential to maintaining the unique Alameda Alliance look and feel.
It is vital that our brand colors look consistent regardless of medium. To help achieve this, color references are listed for printing offset spot colors (PANTONE®) and process colors (CMYK), along with digital equivalents in HEX and RGB.
Primary color palette
Blue
Pantone 2995 C
CMYK: 70, 17, 12, 0
RGB: 59, 166, 203
HEX: 3BA6CB
Aquamarine
Pantone 3385 C
CMYK: 76, 6, 36, 0
RGB: 0, 175, 174
HEX: 00AFAE
Dark gray
Pantone Black C
CMYK: 0, 0, 0, 90
RGB: 65, 64, 66
HEX: 414042
Amber
Pantone 7409 C
CMYK: 3, 32, 93, 0
RGB: 244, 179, 46
HEX: F4B32E
Orange
Pantone 165 C
CMYK: 0, 68, 92, 0
RGB: 243, 116, 46
HEX: F3742E