The purpose of this document is to create a guide with a consistent voice and tone that can be used as a reference tool when talking about Alameda Alliance. This document should also differentiate us from other brands in the space and detail the way we communicate when talking to different segments of the market. The guidelines within this document are to be used when creating content for Alameda Alliance, including print materials, campaigns, and other communications that are consumer-facing.
What is Alameda Alliance?
Mission
Improving the health and well-being of our members by collaborating with our provider and community partners to deliver high-quality and accessible services.
Vision
All residents of Alameda County will achieve optimal health and well-being at every stage of life.
Brand positioning
The Alliance is honored to provide health care coverage for 2 out of every 10 Alameda County residents. We provide access to care and services to more than 400,000 people in our community. We partner with a network of more than 10,000 physicians and specialists, hospitals, and pharmacies to improve health outcomes and quality of life throughout our diverse community.
What makes Alameda Alliance different?
The Alliance has a local presence in Alameda County. We are the local plan that meets local needs. We are grounded in the community that we serve, with strong ties to/relationships with local providers, consumers, elected and county leaders, and CBOs. Broad network. Currently serve 41,000 Medi-Cal dual members.
Brand story
Alameda Alliance for Health (Alliance) is a local, Knox-Keene licensed, National Committee for Quality Assurance (NCQA) accredited, public, not-for-profit managed care health plan. The Alliance is committed to making high-quality health care services accessible and affordable for vulnerable populations in Alameda County. Established in January 1996, the Alliance was created by and for Alameda County residents. The Alliance board of governors, staff, and provider network all reflect the county’s cultural and linguistic diversity. The Alliance provides health care coverage to more than 400,000 children and adults through two (2) programs: Medi-Cal and Alliance Group Care. As a partner in the Alameda County health care safety net system, the mission of the Alliance is to improve the health and well-being of our members by collaborating with our provider and community partners to deliver high-quality and accessible services.
Brand manifesto
We Are Proud to Serve Our Community
Our members are our neighbors. We all care about the same things, like having a good doctor and quality, affordable care. We are committed to providing you with quality care that is easy to access and respects your needs. We are here to help you.
Brand voice
The Alliance communicates with a warm, friendly, and confident voice—always helpful, uplifting, and to the point. We are thoughtful and inclusive, ensuring our message is clear without oversimplifying. Every interaction reflects our dedication, reliability, and compassion, building trust in everything we do.
Alameda Alliance Wellness
Short product descriptor
Alameda Alliance Wellness plan extends services to important populations in Alameda County, seniors and those with special needs. This Medicare Advantage plan is offered to individuals eligible for both Medi-Cal and Medicare. The Alliance TBD plan offers additional benefits and care coordination to meet our populations unique health needs.
Attributes
Knowledgeable and mission-driven
The Alliance is deeply rooted in Alameda County. This enables a clear understanding of how to best serve the population with the intended goal of improving health outcomes.
Trustworthy and reliable
The Alliance serves others first, driven by a “we’re here for you” approach. We proudly support our community with a D-SNP that delivers the coverage, resources, and care our members deserve.
Committed and innovative
The Alliance works collaboratively and proactively with community partners to enhance our members’ quality of life. This D-SNP underscores our commitment to promoting better health and wellness for all.
Differentiators
Culturally competent care: Deep understanding of the diverse needs of the community
Robust network: More care choices for patients with the opportunity to connect and build trust with providers
Collaborative wellness approach: Partnership with key health partners to keep members healthy and feeling well
Enhanced care coordination: Seamless and personalized support for each member
Affordable care with extras: Better value at a lower cost with more benefits
Equitable access: Getting our members the health care and services they deserve
Short positioning statement
For over 30 years, the Alliance has been putting our members’ health care needs first. We provide specialized and culturally competent care to the diverse communities in Alameda County. Through enhanced care coordination, a robust network of care choices, and extra benefits, we improve health outcomes and deliver the best value for members, providers, and community partners.
Long positioning statement
The Alliance has proudly served Alameda County for over 30 years by putting our members’ health care needs first. We deliver specialized, culturally competent, and community-focused health care. Our deep understanding of our members’ needs enables us to offer what matters most—a robust network of care choices, enhanced care coordination, and extra benefits to help our member live their best and healthiest life. Our purpose is to improve health outcomes while delivering unmatched value to our members, providers, and community partners alike.
Unique value proposition
Members: Members can count on us to help keep them healthy, active, and cared for. We give more care choices, coverage, and extra benefits, all while supporting them along the way.
Prospects: We offer the right coverage with added benefits to meet each person’s unique needs. Our personalized, easy-to-access care helps people them stay healthy and active.
Providers: With 30+ years of local experience in Alameda County, our D-SNP streamlines and enhances care for dual-eligible patients. Through a deep understanding of our members’ unique health needs, we’re able to tailor our support to promote a healthier, happier, and more satisfied community.
Community partners: With 30+ years of serving Alameda County, we deeply understand our members’ unique needs. Our work together enables us to serve our diverse community with the right care and resources to promote greater wellness for all.
Proof points
9 out of 10 doctors would recommend Alameda Alliance for Health to their colleagues
Call-to-action (CTA)
We are here for you
If you have any questions about the enrollment, please contact: XXX.XXX.XXXX