Typography plays a major role in Alameda Alliance’s identity. These font families were carefully chosen to help communicate the company’s personality, and its consistent use for print and web application is critical, as prescribed below.
Primary typefaces
Barlow
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0 ! ? @ # $ %
Barlow
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0 ! ? @ # $ %
Substitute typeface
Arial is the preferred system font for word processing and/or applications where Barlow/Arial may not be available.
Minimum font size for Arial is 12.
This includes all word processing documents (e.g., Microsoft Word), spreadsheets (e.g., Microsoft Excel), and on-screen presentations (e.g., Microsoft PowerPoint and web publications).
Typography hierarchy
Headline
The headline uses and Barlo Bold.
Subhead
The subhead uses Barlow Bold.
Body Copy
The body copy uses Barlow Regular in dark gray. Suggested minimum font size is 12 but no less than 11. This is based on readability for senior audiences.
Formatting
Addresses
One line: 1234 Smith Street, Suite A, Long Beach, CA 90803
Two lines: 1234 Smith Street, Suite A
Long Beach, CA 90803
If suite or room number is included, keep formatting consistent for all instances of the suite or room number throughout the piece.
Phone Numbers
1.123.456.7890
Web Addresses
www.alamedaalliance.org